Relevance: Prelims: International
Why in news?
- The Government of India is set to launch a mahua-based alcoholic beverage in the market for the first time.
About:
- Called Mahua Nutribeverage, it will be available as early as next month for Rs 700 for a 750 ml bottle, and will come in six fruit-based flavours.
- The beverage has a high nutritional value and relatively low alcohol content, at 5 per cent.
- It has been developed by IIT-Delhi after two years of research in collaboration with TRIFED (Tribal Cooperative Marketing Development Federation of India).
- The marketing is being undertaken under the Tribal Affairs Ministry’s Van Dhan Vikas Karyakram.
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